Gradient Designs Are Mighty Fine.
There’s an art behind making this design trend pop.
BY KEITH AVIS
What's Going Down With Gradients?
One of the neatest things to happen in design recently is the return of the gradient. If you look at websites, banners and logos you will see that there has been a move away from flat design to something a bit more funky. Little Design Box loves using gradients to take designs to the next level. Not only can they look cool but they are bang on trend.
Instagram is the most obvious example of this good work, and it does make it stand out from Facebook, Twitter, Pintrest and the like who have, of course, been massively popular using block colour. So what does the use of gradients bring to the party? Well, designs have realised that they can make some bold statements by introducing depth and texture to their designs through well structured gradients. Blending the likes of yellow and purples, which are not obvious partners, for a striking effect and maybe a blue and a green for something more subtle.
Photo by Vincentiu Solomon On Unsplash
Show Me The Gradient
‘Hang on’ we hear you say, ‘I can’t see much by way of a gradient on the Little Design Box website’. Well it is true, we have gone for a block colour logo. If you look at our front page at the footer image, you will see we used some nice subtle gradients to make the image less stark. That indeed is the key to success. You don’t want to wash a page out by over softening the image, but using gradients in the right place and with complementary tones it can absolutely draw the viewer into the page and subtly direct eyes to the most important area.
We enjoy using gradients, but we do think that they are best served in bigger designs like website front pages and brochures as they become lost in little icons and buttons. Even then, a bold two colour approach married against some strong letters can work.
“The ignorance of the world often makes people believe that life should be black and white – that you must choose sides – and so the world of colourful gradients goes unadmired.”
― A.J. Darkholme
Little Design Box Says...
- Use gradients to make your designs current
- Use two colours that are opposite sides of the spectrum to make your designs pop
- Subtle use of gradients in a background add depth to any design
- For maximum effect, target gradients around the central focus of your designs
- Carefully blended gradients are key if you want to avoid a 1970’s retro look
- Building large block shapes into a gradient background can add real texture to a design
How Can Gradients Work For You?
Contact us at Little Design Box by clicking the button below to find out what we can do to bring your designs to life through the use of gradients and other creative tools. Alternatively, if you have any thoughts or examples of how gradients have worked for you it would be great to hear from you via the comments box below.