Minimalist With A Twist.
Now is the time to think, maybe less is more?
BY KEITH AVIS
Minimalist Design Still Fighting It's Corner
Who out there likes their designs as white as an A listers teeth with some vanilla ice cream shading? Well the good news for you my friend is that reports of the death of minimalism in the design world have been somewhat exaggerated. Those who are inspired by all things Scandinavian and want to speak to their customers like a breeze in the air, rather than offering a slap in the face, can still make a real impact.
By using pared down elements and dispensing the noise and clutter you can create a zen like feel. A great quote is from Antoine de Saint-Exupery who said “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away”. For the designer this presents a special challenge, as there the smallest number of shapes and elements with which to make a impact with your minimalist design.
Photo By AJ Garcia On Unsplash
Our introductory words highlighted the clean white image that most associate with minimalist design. This has been championed by tech companies over recent years but, of course, a broad palette of colours is available to the designer, with the key focus being to keep the use of colours to a minimum within the design. Great effects can be achieved through the use of texture, weight and use of fonts.
“Design is not just what it looks like and feels like. Design is how it works.”
― Steve Jobs
Little Design Box Says...
- Less really is more in the minimalist design world
- Minimalist designs are still relevant, but they compete against a trend towards bolder designs
- A subtle design suggests that the product or company speaks for itself
- Great use of texture, shapes, colour and fonts can be the key to design success
- Minimalist design is not always the perfect solution. It depends on what you want to promote
What Is Your Design Telling Me?
So what message are we putting across with a minimalist design? To our minds we think it suggests that the product or the company speaks for itself, so there is no reason to over-promote. At a practical level a cool simple design can move across a broad product range while still remaining relevant.
If we can help you with your minimalist design get in touch using the button below, or if you have your own thought on minimalism it would be great to hear from you via the comments box below.