Typography In Design.
Lets try and make you’re message pop.
BY KEITH AVIS
Don't Neglect The Text
So you have spent hours designing the coolest background, the colour blending is seamless, the image is in the right position. All you need to do is spend ten minutes choosing a font, adding some lettering and you’re done.
Unfortunately this is not an untypical scenario and it can leave a design flat as a pancake on an ironing board.
Letters Can Be Boring
Lets be honest, we’ve never been seen to fist pump when we’ve found a new design font, but there have been occasions when our heart rates have quickened when we have introduced a new font to a design and the whole thing pops. Consequently, you will never see us seeing ourselves short by offering up ill thought through rushed lettering.
“Typography Is A Beautiful Group Of Letters, Not A Group Of Beautiful Letters.”
― Steve Byers
What Makes A 'H' Great?
So what is the essence of great design lettering? Well it must be mutually compatible with the overall design and it absolutely must fill the clients brief.
Little Design Box Says...
- Give as much thought to the text as you do to the rest of the design
- The text and the rest of the design must be mutually compatible
- Think about how the font portrays the message you want to project
- The spacing between the characters can be used to benefit the design
- Be careful in using shadow around characters – you don’t want to dilute the impact of the message
The Science Behind The Simple
The use of a design font is key in projecting the message behind the words. It can be bold and blocky to shout a call for action from the hilltops or it maybe thin and sleek to give a contemporary subtle feel. A mixture of caps and lowercase wording can offer real interest when used in the right way.
Thought also needs to be given to spacing between characters. Sometimes using wording as block with little spacing looks cool. On the other hand stretching out the wording to frame the top of the design may be the right move. You may even want to flex the text to give it some shape, there are numerous options that demand careful consideration.
What's Next For The Text?
Let us know what struck a cord with you in the comments section below. Alternatively, if you’re a little stuck on what font to use for your brand or how to convey a message, send us an email and we’ll get back to you as soon as possible!