Critical Colour

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Critical Colour.

Used properly the colour palette is a designers best friend.

BY KEITH AVIS

Anyone Can Colour A Boat

Give some children some crayons and the same picture of say, a boat. They will happily spend time applying colour to the page. You will end up with an array of different coloured boats each highlighting the colour preference of the child who had been colouring it.

The colouring of any design is easy. The art of a designer is knowing how to apply colour that will not just be appealing to themselves, but will bring a design to life for a client and their customers.

Photo By Toa Heftiba On Unsplash

Lets Get Emotional About Colour

The colours that you use in a design can be the primary driver to convey different thoughts and emotions. Ultimately the goal is to make a positive impact in the viewers mind.

At Little Design Box, we know the power of the palette and it’s not just about picking the best fit for a graphic it’s very much about having the bigger picture in mind. For instance, if we design pages for a website we think about how the graphics, fonts, buttons and hyperlinks live together and how the the use of colours, particularly in the background ensure a level of consistency and interest on your journey through the website.

Colour Is My Day Long Obsession, Joy And Torment.”
― Claude Monet

Little Design Box Says...

  • The choice of and placement of colour in a design conveys a message to those who are engaging with it
  • When using colour consider the whole design rather than focusing on one graphic within it
  • If designing a website ensure that the colours used are compatible across the whole website
  • Ensure that each page of a website uses the same thread of colours to ensure consistency of approach
  • Knowing when to stop applying colour to a design is as important as the choice of colour used
  • The skill of the designer is to understand the science behind the impact of the correct use of colour

The Science Behind The Palette

Of course the designer needs to know and apply the science behind the successful use of colours, whether it’s focusing on primary colours, blending across the colour wheel, saturation, hue and the like. That’s what we are paid for, so we’re not going to give you a lesson here.

What is important is the application of that knowledge and the subtle use of colour in any design. It makes all the difference but it only really noted by fellow designers and the tech nerds like me who should probably get out more and not just to re-fuel on coffee.

A Splash Of Colour

Have a question? Let us know in the comments section below. If you stuck on what colour to use for your brand or you think you’ve gone overboard with colour, send us an email using the button!